Atimonan’s best: Spanish style Sardines in corn oil produced by Atimonan Coastal Food Production Association (ACFPA).


Who would have thought that the common tamban can be made gourmet?

Herring or tamban is an abundant fish usually dismissed as cheap catch by the fisherfolks of Atimonan, Quezon. During spawning season, the scaly and spiny tamban, also called “poor man’s dish” is even given away for free.

Under Atimonan One Energy’s (A1E) corporate social responsibility program “Kaisa sa Kasanayan at Kabuhayan”, tamban is now harnessed as a raw material for Spanish sardines locally produced in Atimonan and sold not only in the municipality and neighboring towns, but also to some customers in Quezon province and even in Metro Manila.

“The fish is from Atimonan and is processed in Atimonan by Atimonanins,” said Maritess Atienza, President of Atimonan Coastal Food Production Association (ACFPA), a group of 10 locals who produce the bottled Spanish sardines.

The livelihood project is collaboration among various partners. The local government, thru the Special Projects Unit provided the space for processing of the bottles, training, and logistical support. The Department of Agriculture provided the processing equipment and initial inventory of materials. The Municipal Social Welfare and Development Office injected additional capital for the venture, while the local Department of Trade and Industry (DTI) office provides branding support and business counseling.

A1E supported the group in securing the necessary permits including the registration with the Department of Labor and Employment (DOLE) and laboratory food analysis.  The company also provides continued support to ensure sustainability of the business by initiating trainings and helping in marketing of product.

ACFPA already joined several product exhibits such as the Quezon-wide KALAKAL Trade Fair of DTI on December 12 to 16, 2019; Atimonan’s Agro-Tourism Fair last January 30 to February 4; and Meralco’s The Good Market event last February 29.

“Our very own Meralco executives enjoy the sardines! We hope that by supporting this enterprise, we can help their families create a sustainable alternative income,” shared Meralco PowerGen VP Litz Santana.

The group sold a total of 240 bottles of sardines during the one-day fair at Meralco’s compound in Pasig City that gave ACFPA the opportunity to introduce the product to the metro and reach more customers.


The ACFPA during the weekend fair of Meralco dubbed as “The Good Market” last February 29 at Ortigas, Pasig City, MM.


With continued patronage and support, it wouldn’t be too hard to imagine the Spanish sardines being supplied to more customers.

Atimonan Mayor Rustico Joven Mendoza pledged full support for this local business and committed to accommodate ACFPA in its proposed Community Fish Landing Center in Poblacion, Atimonan.


Members of ACFPA while preparing raw materials of the Spanish sardines at the fish processing center provided by the local government unit.


For orders, you may reach 09076831922 or message the group’s Facebook page ACFPA.