Two local products of Atimonan have been showcased at the KALAKAL Quezon trade fair of the Department of Trade and Industry (DTI) at the Pacific Mall Atrium, Lucena City last December 12 to 16.

The products — bottled sardines made by Atimonan Coastal Food Production Association and bamboo wind chimes of Villa Ibaba Handicraft Association — were displayed at the booth of New Gumaca Woodcraft Multi-Purpose Cooperative (NGWCC), one of the 12 beneficiaries of DTI-Quezon’s Shared Service Facility (SSF).

The two associations were formed through Atimonan One Energy, Inc.’s (A1E) Angat Kabuhayan livelihood program that aims to provide capacity building trainings and create job opportunities to uplift the lives of the residents of Atimonan.

The regional trade fair was organized by DTI, in collaboration with Quezon Provincial Tourism Office, AGE Communications, Department of Science and Technology and One Town, One Product Philippines.

The product exhibit aims to promote, support and showcase the products of the micro, small and medium enterprises (MSMEs) that have undergone DTI’s various product development programs and interventions. It primarily helps expand the presence of MSMEs in the domestic market.

“This aims to help small enterprises in the region to showcase locally-produced products to our domestic markets and support our MSMEs as they help in providing jobs in their respective communities,” said Grace Ledesma, Trade and Industry Development Specialist of DTI -Quezon.

Apart from this activity, the five-day event also featured an MSME training on design consultancy, product development services, and packaging and labeling design assistance to the exhibitors.

This was the first time that the Atimonan Coastal Food Production Association and Villa Ibaba Handicraft Association participated in a trade fair and with the positive outcome, the groups intend to join more activities of this kind to sell their products.

“As a first timer in the fair, the associations got the attention of buyers, and generated sales.  This activity boosted the confidence of the organizations to participate in a more trade fair activities in the province,” said A1E External Affairs Manager Cynthia Pardo.

A1E is the developer of a planned 1,200-megawatt (MW) high efficiency, low emissions coal-fired power plant to be constructed in Brgy. Villa Ibaba, Atimonan, Quezon.

It is a wholly owned subsidiary of Meralco PowerGen Corporation (MGen), the power generation arm of Manila Electric Co. (Meralco) – the country’s largest power distributor.