Atimonan Coastal Food Production Association sold 240 bottled Spanish style sardines
during the The Good Store trade fair on February 29.


The locally produced Spanish sardines of Atimonan Coastal Food Production Association
(ACFPA) reached more people outside the municipality after it joined The Good Store fair held last
February 29 in Pasig City.

The one-day fair was held inside the compound of Meralco, the country’s largest electricity distributor, and featured over 30 micro, small and medium enterprises (MSMEs) that sell
organic, eco-friendly and sustainable products.

A total of 240 bottles of sardines were sold by the group, which is composed of Atimonan’s
fisherfolk community.

The group is continuously participating in trade fairs to expand its reach and introduce the good
quality, affordable and Atimonan-produced sardines to more customers.

The group is supported by Atimonan One Energy, Inc. (A1E), through its Kaisa sa Kasanayan at
Kabuhayan livelihood program.


“With the help of A1E, this marketplace event provides us a platform to promote our
product, expand the range of customers and create income opportunities,” said Maritess
Atienza, President of ACFPA.

Members of Atimonan Coastal Food Production take a photo with Mr. Chris Chua,
MGen V-President for Asset and Development and A1E Project Manager.


The group is eyeing to join more trade fair activities in major malls and bazaars to further its reach
and grow the business.

A1E is the developer of a planned 1,200-megawatt (MW) high efficiency, low emissions coal-fired
power plant to be constructed in Brgy. Villa Ibaba, Atimonan, Quezon.

It is a wholly owned subsidiary of Meralco PowerGen Corporation (MGen), the power generation
arm of Manila Electric Co. (Meralco) – the country’s largest power distributor.